Members-only Sales enablement for technical product marketers Farhan Manjiyani, Technical Product Marketing Manager at Rev.ai, outlines sales enablement challenges, why programs fail, how to know seller personas, and the three Rs framework for success....
Members-only Sales Enablement Getting around gatekeepers Daniel O'Dowd, Copywriter for Sales Enablement Collective, wrote this article on how to get around gatekeepers when dealing with sales calls....
Members-only Membership content How Salesforce enables sales at scale Leigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success....
Members-only Metrics & OKRs Measuring sales enablement success | key metrics and KPIs A well-designed and executed sales enablement strategy should have a measurable impact on sales results and revenue. Often the challenge is identifying and implementing the right elements, metrics and priorities....
Members-only 'Sealing the Deal: The Essentials of Sales Enablement' eBook has arrived Sealing the Deal: The Essentials of Sales Enablement has been designed to help you understand key areas of sales enablement, empower your sales teams, and above all else, convert more prospects into bona fide customers....
Members-only Sales Enablement When is a sales enablement training program needed? This article explores the question "how do you know if your company actually needs a sales enablement program?" to improve sales and growth....
Members-only A framework for enablement success | Farhan Manjiyani, Grafana Labs In this episode of Product Marketing Life, host Mark Assini is joined by Farhan Manjiyani, Product Marketing Manager at Grafana Labs....
Members-only Sales Enablement Using chatbots to scale sales enablement Chatbots can very quickly divide a crowd but they can also be a great way to streamline your sales and marketing teams and support sales enablement....
Members-only The Sales Enablement Landscape Vol. 3 survey is here! Take our survey and gain insights that’ll help you streamline your sales enablement process, deliver exemplary customer service, and increase retention rates....
Members-only Courses Improve your sales credentials with our brand-new course: Sales Enablement Certified Sales Enablement Certified is packed with content that’ll help you put effective processes in place that’ll ensure you hit the highest sales enablement benchmarks and convert more prospects into customers....
Members-only Sales Enablement The importance of a strong pre-order sales strategy A pre-order strategy is when a company takes orders from customers for products before the official product release. It is a tactic used in the build-up to a new product launch to rally hype and excitement....
Members-only Sales Enablement How to develop your sales enablement team In this article, I’ll discuss org design and specifically restructuring sales enablement to mimic a traditional product dev team in order to build the sales enablement organization in a way that makes accessing investment dollars based on proven outcomes achievable and maximizes your impact....
Members-only Product marketing’s shift to external expertise A new survey conducted by Gatepoint Research and sponsored by Aventi Group explores the predicament facing sales and product marketing teams....
Members-only Introducing 'Leading the Way: The Sales Enablement Podcast' We're thrilled to announce that we've teamed up with Highspot and made a brand-new addition to our catalog of auditory entertainment: Leading the Way: The Sales Enablement Podcast....
Members-only Sales Enablement The insider guide to sales enablement best practice In this article, I’ll cover what PMMs can do when sales enablement doesn’t exist within their organization by sharing a phased approach and the five steps I’ve identified to building up a sales enablement program....
Members-only “You win some, you lose some”: Exploring the world of win/loss programs [eBook] Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....
Members-only 5 essential templates for sales enablement [eBook] Tired of scrambling for sales enablement resources? We've got you covered! This eBook offers proven templates from industry leaders. From sales onboarding to competitive analysis, these templates will streamline your processes and empower your sellers to crush their revenue goals....
Members-only How to reduce your churn rate template Keep your customers happy and get healthier profits with this brand new template on how to reduce your customer churn rate....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Sales Enablement All things sales enablement. Equip yourself with the knowledge, tools, and resources you need to optimize your SE approach....
Members-only Sales enablement Putting the relevant sales enablement plans in place for your sales team to tackle their role effectively is critical in helping your reps optimize their performance, and show you the money....
Members-only Sales Enablement | OnDemand If only you could find a goldmine of learnings on sales enablement for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Sales Enablement Landscape Vol. 1 We decided to dig a little deeper into the world of sales enablement, surveying 400+ product marketers in all stages of their career, all over the world to bring you this...The Sales Enablement Landscape Vol. 1....
Members-only Sales Enablement Landscape Vol. 3 Report Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....
Members-only Sales Enablement Landscape Vol. 3 survey Take our survey and gain insights that’ll help you streamline your sales enablement process, deliver exemplary customer service, and increase retention rates....
Members-only Sales Enablement Landscape Vol.2 We’ve surveyed 250+ product marketers and dug even deeper, with the follow-up: the Sales Enablement Landscape Vol.2. Get your copy now....