Learn. Level up. Lead.
Raise your PMM game. Scale your product. Reach new heights.
How? With our suite of world-class product marketing certifications.
The role of product marketing is fast, agile, strategic, tactical, varied, evolving - you get the gist. It sits at the intersection of organizations and is an integral piece of the product puzzle - to deliver on that value though, there’s a lot to master.
Enter the PMA product marketing certification journey. Right on cue.
Our suite of courses has been created to help you achieve your personal and professional goals, and:
- Excel in every area of the PMM discipline
- Learn from the industry’s leading lights
- Apply tried and tested methodologies to your product
- Deliver real impact at your organization
- Work your way up the career ladder
- Benefit from learning and development opportunities for every stage of your career
- Refine hard and soft skills - and everything in between
- Create a shared understanding around the role
So, let’s take a look at that journey in a little more detail and in the interest of being logical, we’ll start at...the start.
Product Marketing Certified: Core
From research to optimization, Product Marketing Certified: Core explores the A to Z of product marketing, and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle.
It covers everything from research to OKRs, pricing to positioning and Jobs-to-be-Done to optimization, messaging and Go-to-Market. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools you need to effectively and successfully attract and retain more customers.
Who’s it for?
If you’re looking to transition into the industry, it’ll arm you with that all-important foundational layer of intel to hit the ground running.
If you’re relatively new to product marketing, it’ll up-skill you in areas you might not have quite so much practical experience in.
If you’re a product marketing veteran, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from senior-level PMMs from some of the world’s biggest businesses.
Safe to say Gabriele Dane, Product Marketing Manager at Criteo, is a fan of Core:
"This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. It explores the unique role of PMM in a way that has simply not been done before."
Product Marketing Certified: Masters
Once you’re up-to-speed with the all-encompassing essentials, our suite of Masters courses are the perfect tonic for drilling real deep into the nitty-gritty of each and every module covered in Core.
Here are just some of the certifications we’ve got on the shelf right now:
- Persona Certified
- Narrative Design Certified
- Segmentation Certified
- Customer Advisory Board Certified
- Competitive Intelligence Certified
And here’s what's available to preorder:
- Customer Research Certified
- Pricing Certified
- Positioning Certified
- Sales Enablement Certified
- Go-to-Market Certified
- Consumer Psychology Certified
- Messaging Certified
Watch this space, even more to be added during 2021.
Who’s it for?
Anyone with a solid understanding of the product marketing landscape and an appetite to up their game in any or all of the above areas.
These Masters courses will provide you with a comprehensive, step-by-step guide of everything you need to know to go away and create personas, or narratives, or segments, and so on, that deliver real, bottom-line business impact.
Built using only the latest trends and proven practices from PMMs all over the globe, you’re guaranteed to walk away with new ideas sure to revolutionize your current approach.
Here’s what Igor Kranjcec, Product Marketing Lead at Lemax, had to say about our persona course:
“One word. WOW!!!! And I mean WOW! I wish I had this when I built personas the first and second time. It would shorten the cycle of making them by weeks. Months.”
And for good measure, here’s what Ashley Herbert, Head of Product Marketing at Recruitee, had to say about narrative design:
"I thoroughly enjoyed this course!! It was sooo helpful. Not only were you able to dig further into the process that he went through at HubSpot but he also ran through a case study at another company he worked with and gave clear examples of how to execute on something like this internally and externally. I can't wait to use this with my own company!"
The Mastering Product Marketing bundle
Want access to a never-ending flow of our jaw-droppingly great Masters courses on tap? We've got a subscription for that.
Become an end-to-end product marketing powerhouse, nail your strategic value, and master every aspect of product marketing with the ultimate course subscription.
From research, to competitive intelligence, to positioning, to sales enablement, to storytelling - and more, the Masters bundle covers every key PMM principle and once you subscribe, for an annual fee, you'll unlock all past and future courses forever (well, for as long as your subscription is active).
With a Masters subscription, the learning really never does stop.
Who’s it for?
Anyone with a solid understanding of product marketing's fundamental principles. New to PMM? This subscription will expedite your learning curve - exponentially. Experienced PMM? This subscription will revolutionize your way of working, arm you with systematic approaches, and equip you with the tried and tested strategies from some of the world's best-known brands - year-round.
Product Marketing Certified: Leadership
The final course to our certification bow is built specifically for product marketing leaders, by product marketing leaders.
It’s packed with eight in-depth modules, delving deep into everything from product marketing strategies, building & scaling PMM teams, and budgets, to product-led growth, pricing, data visualization, and analyst relations.
You can expect expert insights throughout from Director and VP level PMMs at orgs like G2, Unbounce, Hotjar, and more, as well as tons of case studies, use cases, and action plans throughout.
Who’s it for?
Aspiring, new, or longstanding PMM leaders. If you’re already a Head of, Director, or VP of Product Marketing (or equivalent) this course will equip you with everything you need to be the most effective and impactful leader you can be. Whether strategizing or nurturing talent, it’s oozing with top-level tips from start to finish - based on the tried, tested, and proven methodologies from the 1,000s of leaders in our community, naturally.
If you’re working towards becoming a PMM leader in the future, Product Marketing Certified: Leadership will provide you with a blueprint of where you need to develop, and what gaps you need to plug, to make that leap into leadership and extradite your career progression.
How does the course journey work?
We won’t pigeon hole you down a set path or force you to take one course before you can advance to another, however, this is the route we recommend:
Core sets you up with all the essentials. Masters goes into incredible depth on each of those essentials covered in Core. Leadership sets you up to build, scale, and strategize at the highest level.
However, if you want to dip your toe into a handful of the Masters before you embark on Core, that’s A-okay with us.
All of our courses are built with
Product marketing powerhouses from orgs like:
And trusted by PMMs from some of the world’s biggest brands:
Ready to start your journey?
You know what to do. 👇