Go-to-Market strategies fuse together all the elements that drive a business forward, and a solid GTM strategy heightens your market awareness and ensures you don’t waste a ton of money, time, and resources releasing a product to the market that just isn’t necessary.
This path's dedicated to feeding you with the info you need to orchestrate and execute a killer GTM program, learning from world-leading brands like these along the way: 👇
Amazon Web Services | Gainsight | Iterable | Unbounce | Google | Asana
Below's a break down of what will be covered in this 7-week program.
Psst. Want to receive email reminders with each week's learning materials? 👇
Week 1:
Go-to-Market best practices
- The product marketer’s guide to getting great products to market [video]
- Go-to-Market best practices and strategies [video]
- Kicking in GTM programs: what are the most crucial product marketing activities? [article]
Week 2:
Organization-wide alignment
- A Go-to-Market for all: how to leverage and align organizations to GTMs [article]
- How to run a collaborative go-to-market strategy [article]
- Quarterbacking a launch: unifying your entire team around bringing a product to market [video]
Week 3:
GTM alignment
...again, because it's so important
- Leading cross-functional GTM strategies [video]
- Connecting GTM strategy to execution & ensuring organizational alignment [video]
Week 4:
Go-to-Market + segmentation
- Steps to sharpen your Go-to-Market focus with customer segmentation [video]
- Turbocharge your growth with segmentation [article]
Week 5:
Building your GTM strategy
- Disruptive Go-to-Market strategies for exponential growth [video]
- Go-to-Market template [template]
- Product launch tiers [template]
Week 6:
Global Go-to-Market strategies
- The challenges of global GTM strategies [video]
- Q&A with Google: scaling your campaigns and events to global users [article]
Week 7:
Go-to-Market case studies
- GTM strategy - from 0 to 60 in one quarter with Asana [article]
- Elevating your GTM strategy with Empathy with Elementor [video]
How to improve your Go-to-Market knowledge
Delivered by Yoni Solomon, Chief Marketing Officer at Uptime.com, Go-to-Market Certified includes everything you need to design, launch, and measure an impactful Go-to-Market strategy.
By the end of the course, you'll be able to confidently:
🚀 Grasp a proven product launch formula that’s equal parts comprehensive, repeatable, creative, and collaborative.
🧠 Gain the expertise and know-how to build and tailor an ideal product blueprint of your own.
🛠 Equip yourself with templates to facilitate a seamless GTM process.