Abdul Rastagar

I’m a B2B and technology marketer, fierce customer advocate, digital and future enthusiast, and all-around curious guy. Connect with me www.linkedin.com/in/rastagar.

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How to create value propositions (that actually sell)

I want to talk about value propositions because I think most out there suck, they really do. I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, taking you through how we approached it step by step....

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Developing the next generation of product marketing leaders

How do we start developing the next generation of product marketing leaders now? Time will tell how right or wrong I am, but if we don’t dream sometimes, how will we ever discover the future?...

Crushing your product marketing job interview

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Careers

Crushing your product marketing job interview

Generic interview advice is easy to find but getting practical advice tailored specific for product marketers is another matter. Aspiring marketing candidates looking to take that next step in their careers intrinsically understand that standing out in a job interview is critical....